Category Search content
Client Maren
Year 2025 to 2026
Services Content strategy, Long-form articles, Reporting
Result +164% non-brand organic traffic in 11 months
Maren makes three skincare products and gets the same forty questions about them every week. The answers lived in customer service replies.
The idea
Publish the answers as a set of ingredient and routine explainers, written to a dermatologist's standard and read by one before publishing.
What we did
Thirty-two explainers over eleven months, a routine builder page that links between them, and a monthly refresh on the pieces the support team said were being sent most.
Outcome
Non-brand organic traffic rose 164% and support tickets about ingredients fell by a third, which was not the goal but the client liked it most.
