A newsletter runners actually forward A running-shoe brand's fortnightly issue went from a discount code with a paragraph to a page people screenshot. Newsletters Case studies
Content marketing case studies from Quartz: search content, newsletters, launch campaigns and thought leadership for B2B software and DTC brands, each with the result attached.
- All
- Launch campaigns
- Newsletters
- Search content
- Thought leadership
A newsletter runners actually forward A running-shoe brand's fortnightly issue went from a discount code with a paragraph to a page people screenshot. Newsletters 
Origin stories, sixty pages deep A coffee subscription needed to rank for the questions people ask about origins, roasts and brewing. So we answered all of them, properly. Search content 
Turning security research into pipeline A cybersecurity firm's engineers were sitting on findings nobody outside the company had read. We edited them into a series the board now asks about. Thought leadership 
Launching the commuter range One brief, one argument, nine pieces of content for an e-bike launch, all published in the same week and all saying the same thing. Launch campaigns 
Ingredient explainers that sell without shouting A skincare label with three products and a lot of questions from customers. We answered them at the length the questions deserved. Search content 
A founder's newsletter as a growth channel A project management tool's founder had opinions and no time. We turned an hour a fortnight into the most-read newsletter in the category. Newsletters 
Relaunching a hotel group's journal Four boutique hotels, one journal, and a launch that made the journal the reason to book direct instead of through an aggregator. Launch campaigns