Category Launch campaigns
Client Volta Cycles
Year 2025
Services Launch content, Landing pages, Social cuts
Result 2,140 pre-orders in 6 weeks
Volta Cycles were launching a commuter e-bike range with a six-week pre-order window and no in-house content team.
The idea
One brief, written first, that every piece of launch content had to agree with. The argument was simple: the cost of a year of commuting, on the bike versus everything else.
What we did
An announcement post, a long-form cost-of-commuting guide, the landing page copy, a sales one-pager for retailers, three newsletter issues and eight social cuts, all produced from the same brief and published inside one week.
Outcome
2,140 pre-orders in the window, with the cost guide the most visited page on the site for the whole quarter.
