Category Newsletters
Client Stride
Year 2025 to 2026
Services Newsletter, Design, Reporting
Result +300% subscribers in 12 months
Stride makes running shoes and sold them almost entirely through paid social. The newsletter existed, but it was a promotion with a subject line.
The idea
One useful thing per issue: a route, a training week, an honest note on when a shoe is finished. The product appears where it belongs and nowhere else.
What we did
A new template, a fortnightly issue written by Tomasz with a guest runner each month, subject-line tests on every send and a quarterly list clean so the numbers stayed honest.
Outcome
Subscribers grew from 6,200 to 24,800, opens settled around 47%, and the newsletter became the second-largest revenue channel after paid.
