Category Search content
Client Kiln & Co
Year 2025 to 2026
Services Content strategy, Long-form articles, Diagrams
Result 412 keywords in the top 10 from 58
Kiln & Co roast and post coffee on subscription. The competition for the head terms is enormous; the competition for the specific questions is thin and badly written.
The idea
A library of sixty pages on origins, processes and brewing, built as three clusters with a hub each, written by people who visited the roastery and asked the roaster.
What we did
Ten months, six pieces a month, illustrated brew diagrams, and a refresh pass every quarter on anything that stalled outside the top ten.
Outcome
Top-ten keywords went from 58 to 412. Non-brand organic became the largest acquisition channel for the subscription.
